I’m Matt Borghi, and thanks for visiting my site, Kali Digital. After fifteen-plus years of working on the Web, in and around digital strategy, I decided to write down some of my thoughts on the topic with hope that others might learn from the online community, as I have.
At Kali Digital, I emphasize a three-pronged approach to digital strategy that includes research and analysis prior to the development of any strategy. I believe that a well-rounded digital strategy looks at every aspect of a business or organization and their goals in order to determine a sustainable and scalable strategy.
While digital strategy is my focus here at Kali Digital, I’ve worked with, dabbled and been immersed in all areas of digital strategy, including Web site design, blog creation, email marketing, social media, content creation, photography, audio and video production, so it’s likely that I’ll talk about these things from time to time and I’d be happy to answer any questions you might have about new media. You can take a look at my resume here, if you like, to see what other kinds of things I’ve done.